Scotland The Brand
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Can you imagine a different Scotland, a Scotland where women are commemorated in statues and streets and buildings - even in the hills and valleys? This is a gu
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Pages: 262
Pages: 262
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Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.
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Pages: 328
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This book argues that while Anglo-Saxon culture has given rise to virtually no myths at all, myth has played a central role in the historical development of Sco
Language: en
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