Segmentation and Positioning for Strategic Marketing Decisions

Segmentation and Positioning for Strategic Marketing Decisions
Author :
Publisher : South Western Educational Publishing
Total Pages : 0
Release :
ISBN-10 : 0877572593
ISBN-13 : 9780877572596
Rating : 4/5 (93 Downloads)

Book Synopsis Segmentation and Positioning for Strategic Marketing Decisions by : James H. Myers

Download or read book Segmentation and Positioning for Strategic Marketing Decisions written by James H. Myers and published by South Western Educational Publishing. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Useful to both consumer marketers and business-to-business researchers, this detailed and engaging book delves much more deeply into segmentation than other marketing handbooks. Myers mediates between discussing the intricacies of segmentation and positioning techniques and showing the ways these techniques can be interpreted and used in the real world. The book covers measuring scales, cluster analysis, conjoint analysis, multivariate analysis, CHAID, and classification and regression trees. Other chapters deal with perceptual positioning maps-point and vector, value maps laddering techniques, and quadrant analysis. Myers uses examples to explain research analysis and provides practical information. In addition to explaining how to evaluate results, he provides caveats and explains pitfalls of each technique.


Segmentation and Positioning for Strategic Marketing Decisions Related Books

Segmentation and Positioning for Strategic Marketing Decisions
Language: en
Pages: 0
Authors: James H. Myers
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: South Western Educational Publishing

DOWNLOAD EBOOK

Useful to both consumer marketers and business-to-business researchers, this detailed and engaging book delves much more deeply into segmentation than other mar
Strategic Marketing Management in Asia
Language: en
Pages: 589
Authors: Syed Saad Andaleeb
Categories: Business & Economics
Type: BOOK - Published: 2016-12-22 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt
Market Segmentation Analysis
Language: en
Pages: 332
Authors: Sara Dolnicar
Categories: Business & Economics
Type: BOOK - Published: 2018-07-20 - Publisher: Springer

DOWNLOAD EBOOK

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical gu
Culture and Positioning as Determinants of Strategy
Language: en
Pages: 274
Authors: Tony Ellson
Categories: Business & Economics
Type: BOOK - Published: 2004-03-16 - Publisher: Springer

DOWNLOAD EBOOK

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the marke
Handbook of Market Segmentation
Language: en
Pages: 268
Authors: Art Weinstein
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Psychology Press

DOWNLOAD EBOOK

This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the