Selling Europe to the World

Selling Europe to the World
Author :
Publisher : Bloomsbury Publishing
Total Pages : 185
Release :
ISBN-10 : 9781350335790
ISBN-13 : 1350335797
Rating : 4/5 (90 Downloads)

Book Synopsis Selling Europe to the World by : Pierre-Yves Donzé

Download or read book Selling Europe to the World written by Pierre-Yves Donzé and published by Bloomsbury Publishing. This book was released on 2023-02-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.


Selling Europe to the World Related Books

Selling Europe to the World
Language: en
Pages: 185
Authors: Pierre-Yves Donzé
Categories: Business & Economics
Type: BOOK - Published: 2023-02-09 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry
Buying and Selling
Language: en
Pages: 583
Authors: Shanti Graheli
Categories: History
Type: BOOK - Published: 2019-02-11 - Publisher: BRILL

DOWNLOAD EBOOK

Buying and Selling explores the many facets of the business of books across and beyond Europe, adopting the viewpoints of printers, publishers, booksellers, and
The Last President of Europe
Language: en
Pages: 234
Authors: William Drozdiak
Categories: Political Science
Type: BOOK - Published: 2020-04-28 - Publisher: PublicAffairs

DOWNLOAD EBOOK

A revelatory examination of the global impact of Emmanuel Macron's tumultuous presidency. A political novice leading a brand new party, in 2017 Emmanuel Macron
World War Z
Language: en
Pages: 434
Authors: Max Brooks
Categories: Fiction
Type: BOOK - Published: 2013 - Publisher: Broadway Books

DOWNLOAD EBOOK

An account of the decade-long conflict between humankind and hordes of the predatory undead is told from the perspective of dozens of survivors who describe in
The French Book Trade in Enlightenment Europe I
Language: en
Pages: 249
Authors: Mark Curran
Categories: History
Type: BOOK - Published: 2018-08-09 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

This volume is a ground-breaking contribution to enlightenment studies and the international and cross-cultural history of print. The result of a five year rese