Sensory Marketing In Retail
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Language: en
Pages: 410
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Type: BOOK - Published: 2011-02-25 - Publisher: Routledge
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their b
Language: en
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Pages: 271
Type: BOOK - Published: 2020-04-27 - Publisher: SAGE
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory
Language: en
Pages: 244
Pages: 244
Type: BOOK - Published: 2024-01-15 - Publisher: Springer Nature
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing gu
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2009-05-21 - Publisher: Springer
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary s
Language: en
Pages: 200
Pages: 200
Type: BOOK - Published: 2013-05-06 - Publisher: Springer
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes c