Related Books

Six Rules for Brand Revitalization : : Learn How Companies Like McDonald’s Can Re-Energize Their Brands
Language: en
Pages: 244
Authors: Light
Categories:
Type: BOOK - Published: 2009-09 - Publisher: Pearson Education India

DOWNLOAD EBOOK

Brand Journalism
Language: en
Pages: 289
Authors: Andy Bull
Categories: Social Science
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge

DOWNLOAD EBOOK

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, pract
Internationalization of Business
Language: en
Pages: 176
Authors: Stefan Schmid
Categories: Business & Economics
Type: BOOK - Published: 2018-12-30 - Publisher: Springer

DOWNLOAD EBOOK

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when f
Six Rules of Brand Revitalization
Language: en
Pages: 327
Authors: Larry Light
Categories: Business & Economics
Type: BOOK - Published: 2016-02-08 - Publisher: FT Press

DOWNLOAD EBOOK

Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in
Six Rules for Brand Revitalization
Language: en
Pages: 0
Authors: Larry Light
Categories: Business & Economics
Type: BOOK - Published: 2016 - Publisher: Financial Times/Prentice Hall

DOWNLOAD EBOOK

Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in