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Social Communication in Advertising
Language: en
Pages: 442
Authors: William Leiss
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Psychology Press

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Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historica
Social Communication in Advertising
Language: en
Pages: 681
Authors: William Leiss
Categories: Business & Economics
Type: BOOK - Published: 2013-05-13 - Publisher: Routledge

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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains
Innovation in Advertising and Branding Communication
Language: en
Pages: 179
Authors: Lluís Mas-Manchón
Categories: Business & Economics
Type: BOOK - Published: 2020-10-07 - Publisher: Routledge

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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an
Social Communication in Advertising
Language: en
Pages: 680
Authors: William Leiss
Categories: Business & Economics
Type: BOOK - Published: 2013-05-13 - Publisher: Routledge

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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains
Advertising as Communication
Language: en
Pages: 250
Authors: Gillian Dyer
Categories: Social Science
Type: BOOK - Published: 2008-03-07 - Publisher: Routledge

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the ex