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Social Media In Strategic Management

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Strategic Social Media Management

Strategic Social Media Management
Author :
Publisher : Springer Nature
Total Pages : 618
Release :
ISBN-10 : 9789819994960
ISBN-13 : 9819994969
Rating : 4/5 (60 Downloads)
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Book Synopsis Strategic Social Media Management by : Karen E. Sutherland

Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. So