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Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landsca
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Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent
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Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
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Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine
Firms in the Fashion Industry
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This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the beh