Sponsored Search Auctions

Author	: Song Yao
Publisher	: Now Publishers Inc
Total Pages	: 66
Release	: 2009
ISBN-10	: 9781601982285
ISBN-13	: 1601982283
Rating	: 4/5 (85 Downloads)

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Book Synopsis Sponsored Search Auctions by : Song Yao

Download or read book Sponsored Search Auctions written by Song Yao and published by Now Publishers Inc. This book was released on 2009 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsored Search Auctions reviews current academic research on this nascent topic with a focus on future practical and research opportunities

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Categories: Computers

Type: BOOK - Published: 2013-11-23 - Publisher: Elsevier

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The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems

Language: en
Pages: 102

Essays on Optimal Bidding Strategies in Sponsored Search Advertising Auctions

Authors: Prabirendra Chatterjee

Categories: Internet advertising

Type: BOOK - Published: 2013 - Publisher:

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In this dissertation, I model generalized second price (GSP) auction for keyword search to analyze the optimal bidding strategies of the participating advertise

Language: en
Pages: 745

Networks, Crowds, and Markets

Authors: David Easley

Categories: Computers

Type: BOOK - Published: 2010-07-19 - Publisher: Cambridge University Press

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Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? A

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Sponsored Search Auctions