Sport Marketing

Author	: Bernard James Mullin
Publisher	: Human Kinetics
Total Pages	: 560
Release	: 2007
ISBN-10	: 0736060529
ISBN-13	: 9780736060523
Rating	: 4/5 (29 Downloads)

DOWNLOAD EBOOK

Book Synopsis Sport Marketing by : Bernard James Mullin

Download or read book Sport Marketing written by Bernard James Mullin and published by Human Kinetics. This book was released on 2007 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.

Sport Marketing Related Books

Language: en
Pages: 490

Sport Marketing

Authors: Windy Dees

Categories: Sports

Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics

DOWNLOAD EBOOK

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates

Language: en
Pages: 0

Sports and Entertainment Marketing

Authors: Ken Kaser

Categories: Entertainment events

Type: BOOK - Published: 2008 - Publisher: Cengage Learning

DOWNLOAD EBOOK

This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety o

Language: en
Pages: 504

Sports Marketing

Authors: Sam Fullerton

Categories: Business & Economics

Type: BOOK - Published: 2006-07-25 - Publisher: McGraw-Hill/Irwin

DOWNLOAD EBOOK

'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry

Language: en
Pages: 560

Sport Marketing

Authors: Bernard James Mullin

Categories: Business & Economics

Type: BOOK - Published: 2007 - Publisher: Human Kinetics

DOWNLOAD EBOOK

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and founda

Language: en
Pages: 624

Sports Marketing

Authors: Sam Fullerton

Categories: Business & Economics

Type: BOOK - Published: 2021-10-15 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to