Sports Marketing and the Psychology of Marketing Communication
| Author | : Lynn R. Kahle |
| Publisher | : Psychology Press |
| Total Pages | : 442 |
| Release | : 2004-04-12 |
| ISBN-10 | : 9781135616724 |
| ISBN-13 | : 1135616728 |
| Rating | : 4/5 (24 Downloads) |
Book Synopsis Sports Marketing and the Psychology of Marketing Communication by : Lynn R. Kahle
Download or read book Sports Marketing and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2004-04-12 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.