Stage (Not Age)

Stage (Not Age)
Author :
Publisher : Harvard Business Press
Total Pages : 262
Release :
ISBN-10 : 9781633699489
ISBN-13 : 163369948X
Rating : 4/5 (89 Downloads)

Book Synopsis Stage (Not Age) by : Susan Wilner Golden

Download or read book Stage (Not Age) written by Susan Wilner Golden and published by Harvard Business Press. This book was released on 2022-06-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.


Stage (Not Age) Related Books

Stage (Not Age)
Language: en
Pages: 262
Authors: Susan Wilner Golden
Categories: Business & Economics
Type: BOOK - Published: 2022-06-14 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read th
Elderhood
Language: en
Pages: 467
Authors: Louise Aronson
Categories: Social Science
Type: BOOK - Published: 2019-06-11 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

Finalist for the Pulitzer Prize in General Nonfiction A New York Times Bestseller Longlisted for the Andrew Carnegie Medal for Excellence in Nonfiction Winner o
The 100-Year Life
Language: en
Pages: 298
Authors: Lynda Gratton
Categories: Self-Help
Type: BOOK - Published: 2020-05-28 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

What will your 100-year life look like? A new edition of the international bestseller, featuring a new preface 'Brilliant, timely, original, well written and ut
This Chair Rocks
Language: en
Pages: 302
Authors: Ashton Applewhite
Categories: Self-Help
Type: BOOK - Published: 2019-03-05 - Publisher: Celadon Books

DOWNLOAD EBOOK

Author, activist, and TED speaker Ashton Applewhite has written a rousing manifesto calling for an end to discrimination and prejudice on the basis of age. In o
Off Stage/On Display
Language: en
Pages: 372
Authors: Andrew Shryock
Categories: Social Science
Type: BOOK - Published: 2004 - Publisher: Stanford University Press

DOWNLOAD EBOOK

In 'Off Stage/On Display', ten scholars with diverse geographical, theoretical and topical interests take a close, critical look at the vexed relationship betwe