Stochastic Models of Buying Behavior

Stochastic Models of Buying Behavior
Author :
Publisher : MIT Press (MA)
Total Pages : 488
Release :
ISBN-10 : STANFORD:36105033952669
ISBN-13 :
Rating : 4/5 (69 Downloads)

Book Synopsis Stochastic Models of Buying Behavior by : William F. Massy

Download or read book Stochastic Models of Buying Behavior written by William F. Massy and published by MIT Press (MA). This book was released on 1970 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.


Stochastic Models of Buying Behavior Related Books

Stochastic Models of Buying Behavior
Language: en
Pages: 488
Authors: William F. Massy
Categories: Business & Economics
Type: BOOK - Published: 1970 - Publisher: MIT Press (MA)

DOWNLOAD EBOOK

Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning mo
Building Models for Marketing Decisions
Language: en
Pages: 642
Authors: Peter S.H. Leeflang
Categories: Business & Economics
Type: BOOK - Published: 2013-06-29 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decision
Selected Aspects of Consumer Behavior
Language: en
Pages: 560
Authors:
Categories: Consumer behavior
Type: BOOK - Published: 1977 - Publisher:

DOWNLOAD EBOOK

Models of Buyer Behavior, Chapter 5
Language: en
Pages: 21
Authors: Donald E. Sexton, Jr.
Categories: Business & Economics
Type: BOOK - Published: 2011-03-31 - Publisher: Marketing Classics Press

DOWNLOAD EBOOK

The Theory of Buyer Behavior
Language: en
Pages: 490
Authors: John A. Howard
Categories: Business & Economics
Type: BOOK - Published: 1969 - Publisher: New York : Wiley

DOWNLOAD EBOOK