Download or read book Storytelling written by Klaus Fog and published by Springer Science & Business Media. This book was released on 2004-12-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.