Download or read book Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2016-01-08 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.