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This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China a
Fashion Communication
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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science
Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry
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Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors
Storytelling in Business
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Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizati
The Luxury Strategy
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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No