Strategic Employer Branding for IT Companies

Strategic Employer Branding for IT Companies
Author :
Publisher : Taylor & Francis
Total Pages : 133
Release :
ISBN-10 : 9781040176412
ISBN-13 : 1040176410
Rating : 4/5 (12 Downloads)

Book Synopsis Strategic Employer Branding for IT Companies by : Elwira Gross-Gołacka

Download or read book Strategic Employer Branding for IT Companies written by Elwira Gross-Gołacka and published by Taylor & Francis. This book was released on 2024-11-19 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in business success, leading to a "war for talent," compelling organisations to enhance efforts to attract top talent. Employer branding has thus grown in significance. Initially rooted in human resources management, employer branding now incorporates interdisciplinary approaches combining brand, image, reputation and its impact on competitive advantage and strategic goals. Employers are increasingly viewing employer branding as crucial for attracting talent. Marked by a talent shortage, the IT industry is emblematic of employer branding’s importance as it faces unique challenges, which include the lengthy and costly process of training IT professionals and the globalised labour market driven by remote work. The COVID-19 pandemic further reshaped labour market dynamics, intensifying the need for effective employer branding. Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective focuses on both theoretical analyses and practical tools for effective employer branding. The book proposes an interdisciplinary approach in a strategic context, addressing employer branding’s role in competitive advantage. The book: Reviews definitions and models of employer branding Identifies interdisciplinary areas supporting employer branding strategies Presents a model for a strategic approach to employer branding Analyses in global terms the IT sector in Poland as a case Provides practices, recommendations and tools for employer branding The book’s highlight is a proprietary employer branding model for the IT industry. Bridging theory and practice, this model offers valuable insights for international stakeholders, enriching academic literature and supporting strategic employer branding implementation. This book is a contemporary guide for researchers, practitioners and students on how to develop robust employer branding strategies.


Strategic Employer Branding for IT Companies Related Books

Strategic Employer Branding for IT Companies
Language: en
Pages: 133
Authors: Elwira Gross-Gołacka
Categories: Business & Economics
Type: BOOK - Published: 2024-11-19 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in busi
The Employer Brand
Language: en
Pages: 245
Authors: Simon Barrow
Categories: Business & Economics
Type: BOOK - Published: 2011-01-19 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employe
Talent Chooses You
Language: en
Pages: 328
Authors: James Ellis
Categories:
Type: BOOK - Published: 2020-06-03 - Publisher:

DOWNLOAD EBOOK

If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no b
Employer Branding For Dummies
Language: en
Pages: 364
Authors: Richard Mosley
Categories: Business & Economics
Type: BOOK - Published: 2017-01-19 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top tal
Employer Branding for the Hospitality and Tourism Industry
Language: en
Pages: 231
Authors: Sjoerd Gehrels
Categories: Business & Economics
Type: BOOK - Published: 2019-07-10 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the emplo