Strategic Management In The Media
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′Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a
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Type: BOOK - Published: 2020-12-21 - Publisher: Springer Nature
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspecti
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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapte
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“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations.