Related Books

Strategic Market Management
Language: en
Pages: 369
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financi
Strategic Market Creation
Language: en
Pages: 0
Authors: Karin Tollin
Categories: Business & Economics
Type: BOOK - Published: 2010-01-11 - Publisher: Wiley

DOWNLOAD EBOOK

The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective.
Strategic Marketing Management
Language: en
Pages: 292
Authors: Mark E. Parry
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those
Sport Marketing in a Global Environment
Language: en
Pages: 272
Authors: Ruth M. Crabtree
Categories: Sports & Recreation
Type: BOOK - Published: 2022-04-19 - Publisher: Routledge

DOWNLOAD EBOOK

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv
Strategic Market Relationships
Language: en
Pages: 289
Authors: Bill Donaldson
Categories: Business & Economics
Type: BOOK - Published: 2007-05-21 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationshi