Strategic Marketing Channel Management

Strategic Marketing Channel Management
Author :
Publisher : McGraw-Hill Companies
Total Pages : 520
Release :
ISBN-10 : PSU:000019322209
ISBN-13 :
Rating : 4/5 (09 Downloads)

Book Synopsis Strategic Marketing Channel Management by : Donald J. Bowersox

Download or read book Strategic Marketing Channel Management written by Donald J. Bowersox and published by McGraw-Hill Companies. This book was released on 1992 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Strategic Marketing Channel Management Related Books

Strategic Marketing Channel Management
Language: en
Pages: 520
Authors: Donald J. Bowersox
Categories: Business & Economics
Type: BOOK - Published: 1992 - Publisher: McGraw-Hill Companies

DOWNLOAD EBOOK

Transforming Your Go-to-market Strategy
Language: en
Pages: 314
Authors: V. Kasturi Rangan
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing th
Marketing Channel Strategy
Language: en
Pages: 403
Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2019-07-11 - Publisher: Routledge

DOWNLOAD EBOOK

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmat
Marketing Channel Strategy
Language: en
Pages: 678
Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2016-06-03 - Publisher: Routledge

DOWNLOAD EBOOK

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows stu
Marketing Channel Management
Language: en
Pages: 296
Authors: Russell W. McCalley
Categories: Business & Economics
Type: BOOK - Published: 1996-08-28 - Publisher: Praeger

DOWNLOAD EBOOK

This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategie