Strategic Marketing for High Technology Products

Strategic Marketing for High Technology Products
Author :
Publisher : Routledge
Total Pages : 194
Release :
ISBN-10 : 0367591111
ISBN-13 : 9780367591113
Rating : 4/5 (11 Downloads)

Book Synopsis Strategic Marketing for High Technology Products by : Thomas Fotiadis

Download or read book Strategic Marketing for High Technology Products written by Thomas Fotiadis and published by Routledge. This book was released on 2020-08-14 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f


Strategic Marketing for High Technology Products Related Books

Strategic Marketing for High Technology Products
Language: en
Pages: 194
Authors: Thomas Fotiadis
Categories: High technology
Type: BOOK - Published: 2020-08-14 - Publisher: Routledge

DOWNLOAD EBOOK

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of
Marketing of High-technology Products and Innovations
Language: en
Pages: 584
Authors: Jakki J. Mohr
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Pearson Prentice Hall

DOWNLOAD EBOOK

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small
Strategic Marketing for High Technology Products
Language: en
Pages: 211
Authors: Thomas Fotiadis
Categories: Business & Economics
Type: BOOK - Published: 2018-05-08 - Publisher: Routledge

DOWNLOAD EBOOK

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to
Successful Marketing Strategy for High-tech Firms
Language: en
Pages: 338
Authors: Eric Viardot
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Artech House

DOWNLOAD EBOOK

Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as t
Product Strategy for High Technology Companies
Language: en
Pages: 400
Authors: Michael E. McGrath
Categories: Business & Economics
Type: BOOK - Published: 2000-11-02 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product str