Related Books

Strategic Marketing in Practice
Language: en
Pages: 383
Authors: Ashok Ranchhod
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Routledge

DOWNLOAD EBOOK

Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions
Strategic Marketing Management: Theory and Practice
Language: en
Pages: 954
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: 2019-01-01 - Publisher: Cerebellum Press

DOWNLOAD EBOOK

Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketin
Strategic Marketing: Planning and Control
Language: en
Pages: 322
Authors: Graeme Drummond
Categories: Business & Economics
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge

DOWNLOAD EBOOK

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of
Creating Customer Value Through Strategic Marketing Planning
Language: en
Pages: 148
Authors: Edwin J. Nijssen
Categories: Business & Economics
Type: BOOK - Published: 2013-11-11 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind
Strategic Marketing in Tourism Services
Language: en
Pages: 418
Authors: Rodoula H. Tsiotsou
Categories: Business & Economics
Type: BOOK - Published: 2012-05-10 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title p