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Strategic Marketing: Planning and Control
Language: en
Pages: 322
Authors: Graeme Drummond
Categories: Business & Economics
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge

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Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of
Strategic Marketing: Planning and Control
Language: en
Pages: 322
Authors: Graeme Drummond
Categories: Business & Economics
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge

DOWNLOAD EBOOK

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of
Strategic Marketing
Language: en
Pages: 322
Authors: Graeme Drummond
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Routledge

DOWNLOAD EBOOK

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of
Strategic Marketing
Language: en
Pages: 350
Authors: Graeme Drummond
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Routledge

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This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowle
Strategic Marketing
Language: de
Pages: 261
Authors: Torsten Tomczak
Categories: Business & Economics
Type: BOOK - Published: 2017-09-15 - Publisher: Springer

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Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Un