Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2013-01-04 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.