Strategies and Styles
Author | : Michael Goold |
Publisher | : John Wiley & Sons |
Total Pages | : 389 |
Release | : 1989 |
ISBN-10 | : 9780631168461 |
ISBN-13 | : 063116846X |
Rating | : 4/5 (61 Downloads) |
Download or read book Strategies and Styles written by Michael Goold and published by John Wiley & Sons. This book was released on 1989 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the role of the corporate centre in large diversified corporations. Based on a study of sixteen leading multinationals, the book investigates the relationship between corporate, divisional and business units, and aims to show how the centre can choose a style that increases the profitability of the business.