Successful Marketing Communications
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Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 1999 - Publisher: Kogan Page Publishers
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics suc
Language: en
Pages: 224
Pages: 224
Type: BOOK - Published: 2012-06-14 - Publisher: Routledge
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The
Language: en
Pages: 335
Pages: 335
Type: BOOK - Published: 2014-06-27 - Publisher: Routledge
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie
Language: en
Pages: 345
Pages: 345
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketi
Language: en
Pages: 714
Pages: 714
Type: BOOK - Published: 2018-08-21 - Publisher: SAGE
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing stude