Successful Wine Marketing
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Language: en
Pages: 303
Pages: 303
Type: BOOK - Published: 2013-11-09 - Publisher: Springer Science & Business Media
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2011 - Publisher:
How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of th
Language: en
Pages: 183
Pages: 183
Type: BOOK - Published: 2016-04-30 - Publisher: Springer
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices
Language: en
Pages: 424
Pages: 424
Type: BOOK - Published: 2016-02-01 - Publisher: Board and Bench Publishing
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern con
Language: en
Pages: 302
Pages: 302
Type: BOOK - Published: 2019-09-23 - Publisher:
A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history