Sustainable Branding

Sustainable Branding
Author :
Publisher : Routledge
Total Pages : 399
Release :
ISBN-10 : 9781000327076
ISBN-13 : 1000327078
Rating : 4/5 (76 Downloads)

Book Synopsis Sustainable Branding by : Pantea Foroudi

Download or read book Sustainable Branding written by Pantea Foroudi and published by Routledge. This book was released on 2021-01-28 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts – People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities. This book is perfect for academics, postgraduate and final-year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world.


Sustainable Branding Related Books

Sustainable Branding
Language: en
Pages: 399
Authors: Pantea Foroudi
Categories: Business & Economics
Type: BOOK - Published: 2021-01-28 - Publisher: Routledge

DOWNLOAD EBOOK

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspec
Greener Products
Language: en
Pages: 213
Authors: Al Iannuzzi
Categories: Business & Economics
Type: BOOK - Published: 2016-04-19 - Publisher: CRC Press

DOWNLOAD EBOOK

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of
Creating a Sustainable Brand
Language: en
Pages: 81
Authors: Henk Campher
Categories: Business & Economics
Type: BOOK - Published: 2017-09-08 - Publisher: Routledge

DOWNLOAD EBOOK

Sustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal chang
Sustainable Marketing
Language: en
Pages: 321
Authors: Michelle Carvill
Categories: Business & Economics
Type: BOOK - Published: 2021-01-21 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissiv
Compelling Storytelling Narratives for Sustainable Branding
Language: en
Pages: 437
Authors: Rodrigues, Paula
Categories: Business & Economics
Type: BOOK - Published: 2024-07-16 - Publisher: IGI Global

DOWNLOAD EBOOK

Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly crit