Sustainable Marketing

Sustainable Marketing
Author :
Publisher : Bloomsbury Publishing
Total Pages : 321
Release :
ISBN-10 : 9781472979124
ISBN-13 : 1472979125
Rating : 4/5 (24 Downloads)

Book Synopsis Sustainable Marketing by : Michelle Carvill

Download or read book Sustainable Marketing written by Michelle Carvill and published by Bloomsbury Publishing. This book was released on 2021-01-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.


Sustainable Marketing Related Books

Sustainable Marketing
Language: en
Pages: 321
Authors: Michelle Carvill
Categories: Business & Economics
Type: BOOK - Published: 2021-01-21 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissiv
Sustainable Marketing
Language: en
Pages: 409
Authors: Donald A. Fuller
Categories: Business & Economics
Type: BOOK - Published: 1999-02-02 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcom
Greener Products
Language: en
Pages: 213
Authors: Al Iannuzzi
Categories: Business & Economics
Type: BOOK - Published: 2016-04-19 - Publisher: CRC Press

DOWNLOAD EBOOK

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of
Sustainable Marketing
Language: en
Pages: 374
Authors: Mark Peterson
Categories: Business & Economics
Type: BOOK - Published: 2021-04-28 - Publisher: SAGE

DOWNLOAD EBOOK

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examp
Fostering Sustainable Behavior
Language: en
Pages: 184
Authors: Doug McKenzie-Mohr
Categories: Business & Economics
Type: BOOK - Published: 2011-02-01 - Publisher: New Society Publishers

DOWNLOAD EBOOK

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that