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Team Sports Marketing
Language: en
Pages: 284
Authors: Kirk Wakeland
Categories: Business & Economics
Type: BOOK - Published: 2007-02-07 - Publisher: Routledge

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Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports ma
Team Sports Marketing
Language: en
Pages: 284
Authors: Kirk L. Wakefield
Categories: Sports
Type: BOOK - Published: 2007 - Publisher: Elsevier

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Sport Marketing
Language: en
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Authors: Windy Dees
Categories: Business & Economics
Type: BOOK - Published: 2022 - Publisher: Human Kinetics

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Managing Sports Teams
Language: en
Pages: 374
Authors: Stefan Walzel
Categories: Sports & Recreation
Type: BOOK - Published: 2020-10-29 - Publisher: Springer Nature

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This handbook offers a comprehensive overview of the most important and fundamental elements for the management of team sports organisations. It is intended to
Encyclopedia of Sports Management and Marketing
Language: en
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Authors: Linda E. Swayne
Categories: Business & Economics
Type: BOOK - Published: 2011-08-08 - Publisher: SAGE Publications

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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; b