The Ad War
Author | : Matt Hrushka |
Publisher | : Matthew T Hrushka |
Total Pages | : 193 |
Release | : 2014-06-01 |
ISBN-10 | : 9781495110795 |
ISBN-13 | : 1495110796 |
Rating | : 4/5 (95 Downloads) |
Download or read book The Ad War written by Matt Hrushka and published by Matthew T Hrushka. This book was released on 2014-06-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.