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The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about mark
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This title helps business and commercial professionals, who are bombarded with information from which they must draw conclusions, to make valid business judgeme
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Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully d
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This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approa