Download or read book The Behavioral Foundations of Strategic Management written by Philip Bromiley and published by John Wiley & Sons. This book was released on 2009-02-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.