The Beijing Olympics Promoting China
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This book examines the means by which China has utilised its hosting of the Olympic Games to achieve her ambitions in embracing both soft power and hard power.
Language: en
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The Beijing 2008 Olympic ceremonies were spectacular performances and technological accomplishments by the People’s Republic of China. However, the audience i
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Type: BOOK - Published: 2009-06-30 - Publisher: Harvard University Press
Already the world has seen the political, economic, and cultural significance of hosting the 2008 Olympics in Beijing—in policies instituted and altered, posi
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Pages: 426
Pages: 426
Type: BOOK - Published: 2009-12-10 - Publisher: University of Michigan Press
"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media ev
Language: en
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In China's Public Diplomacy, author Ingrid d'Hooghe contributes to our understanding of what constitutes and shapes a country's public diplomacy, and what facto