The Blockbuster Toy!

The Blockbuster Toy!
Author :
Publisher : Pelican Publishing
Total Pages : 280
Release :
ISBN-10 : 1455601284
ISBN-13 : 9781455601288
Rating : 4/5 (84 Downloads)

Book Synopsis The Blockbuster Toy! by : Del Vecchio, Gene

Download or read book The Blockbuster Toy! written by Del Vecchio, Gene and published by Pelican Publishing. This book was released on 2003-09-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status: the toy's unique satisfaction of children�s emotional needsthe toy's acceptance among parents and unique fulfillment of their needsthe toy's perfect alignment with significant historical events or social trendsthe toy's ability to reinvent itselfthe toy's employment of inspiring, playful marketing and, sometimes, the toy�s serendipitous rendezvous with powerful, random events The Blockbuster Toy! How to Invent the Next BIG Thing also sheds light on the definition of what it means to be a toy in today�s world. From traditional toys, to foods, to multi-player on-line games, to the importance of story and Hollywood studio alliances, Del Vecchio casts a broad net and explains, in ways that marketers can learn from and interested readers will find amazingly insightful, how playthings become pop culture. Readers will learn here the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing theirproducts. Six chapters discuss blockbuster marketing strategies, all designed tohelp toy-industry professionals ignite te smiles that can make their careers.


The Blockbuster Toy! Related Books

The Blockbuster Toy!
Language: en
Pages: 280
Authors: Del Vecchio, Gene
Categories: Business & Economics
Type: BOOK - Published: 2003-09-30 - Publisher: Pelican Publishing

DOWNLOAD EBOOK

By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities th
Creating Blockbusters!
Language: en
Pages: 308
Authors: Gene Del Vecchio
Categories: Business & Economics
Type: BOOK - Published: 2012-03-08 - Publisher: Pelican Publishing Company, Inc.

DOWNLOAD EBOOK

A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for
Toys
Language: en
Pages: 245
Authors: James Patterson
Categories: Fiction
Type: BOOK - Published: 2011-03-14 - Publisher: Little, Brown

DOWNLOAD EBOOK

Move over, James Bond and Jason Bourne-superhuman agent Hays Baker fights to save millions of lives in James Patterson's thrilling bestseller. Hays Baker and hi
Writing the Blockbuster Novel
Language: en
Pages: 256
Authors: Albert Zuckerman
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-06-14 - Publisher: Macmillan + ORM

DOWNLOAD EBOOK

Albert Zuckerman, legendary literary agent, has worked with many bestselling authors, including Ken Follett, Olivia Goldsmith, Antoinette Van Heugten, Michael L
Blockbuster
Language: en
Pages: 368
Authors: Tom Shone
Categories: Performing Arts
Type: BOOK - Published: 2004-12-07 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

It's a typical summer Friday night and the smell of popcorn is in the air. Throngs of fans jam into air-conditioned multiplexes to escape for two hours in the d