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Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China
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China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol
Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China
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China is turning into one of the world’s largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbo
The Wine Value Chain in China
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Entering the Wine Industry in China
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Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Berli