Download or read book The Media of Mass Communication written by John Vivian and published by Prentice Hall. This book was released on 1998 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: New edition of an introductory text. Separate chapters are devoted to books, magazines, newspapers, recorded music, movies, television, radio, and the Web, each described in terms of technology, business structures, typologies, regulations, and influence. In addition, later chapters deal with such t