Download or read book The Content Marketing Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2020-02-18 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert Bly has more than a few strategies to help readers get the highest ROI on their content.