The Cultural Dimension of Global Business (1-download)
Author | : Gary Ferraro |
Publisher | : Routledge |
Total Pages | : 322 |
Release | : 2015-07-22 |
ISBN-10 | : 9781317349037 |
ISBN-13 | : 1317349032 |
Rating | : 4/5 (37 Downloads) |
Download or read book The Cultural Dimension of Global Business (1-download) written by Gary Ferraro and published by Routledge. This book was released on 2015-07-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundation for understanding the impact of culture on global business, and global business on culture.