Download or read book The Culture of Connectivity written by Jose van Dijck and published by Oxford University Press. This book was released on 2013-01-02 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author José van Dijck offers an analytical prism that can be used to view techno-cultural as well as socio-economic aspects of this transformation as well as to examine shared ideological principles between major social media platforms. This fascinating study will appeal to all readers interested in social media.