The Customer Century
Author | : Anders Gronstedt |
Publisher | : Routledge |
Total Pages | : 223 |
Release | : 2012-11-12 |
ISBN-10 | : 9781135268718 |
ISBN-13 | : 1135268711 |
Rating | : 4/5 (18 Downloads) |
Download or read book The Customer Century written by Anders Gronstedt and published by Routledge. This book was released on 2012-11-12 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.