The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR
Author :
Publisher : Harper Collins
Total Pages : 322
Release :
ISBN-10 : 9780061742736
ISBN-13 : 0061742732
Rating : 4/5 (36 Downloads)

Book Synopsis The Fall of Advertising and the Rise of PR by : Al Ries

Download or read book The Fall of Advertising and the Rise of PR written by Al Ries and published by Harper Collins. This book was released on 2009-03-17 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.


The Fall of Advertising and the Rise of PR Related Books

The Fall of Advertising and the Rise of PR
Language: en
Pages: 322
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 2009-03-17 - Publisher: Harper Collins

DOWNLOAD EBOOK

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publ
Promotional Cultures
Language: en
Pages: 262
Authors: Aeron Davis
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-10 - Publisher: Polity

DOWNLOAD EBOOK

The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
Image Makers
Language: en
Pages: 372
Authors: Robert Jackall
Categories: Business & Economics
Type: BOOK - Published: 2000-07-20 - Publisher: University of Chicago Press

DOWNLOAD EBOOK

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American
Bottom-up Marketing
Language: en
Pages: 244
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Plume Books

DOWNLOAD EBOOK

From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approac
The Rise of the Platform Marketer
Language: en
Pages: 246
Authors: Craig Dempster
Categories: Business & Economics
Type: BOOK - Published: 2015-04-27 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on