The Fundamentals of Creative Advertising

Author	: Ken Burtenshaw
Publisher	: A&C Black
Total Pages	: 186
Release	: 2011-08-31
ISBN-10	: 9782940411566
ISBN-13	: 2940411565
Rating	: 4/5 (66 Downloads)

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Book Synopsis The Fundamentals of Creative Advertising by : Ken Burtenshaw

Download or read book The Fundamentals of Creative Advertising written by Ken Burtenshaw and published by A&C Black. This book was released on 2011-08-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.

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