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The Global Advantage
Language: en
Pages: 282
Authors: Michael J. Marquardt, Ed.D.
Categories: Business & Economics
Type: BOOK - Published: 2009-11-03 - Publisher: Routledge

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Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard.Case
America's Global Advantage
Language: en
Pages: 303
Authors: Carla Norrlof
Categories: Political Science
Type: BOOK - Published: 2010-04-29 - Publisher: Cambridge University Press

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For over sixty years the United States has been the largest economy and most powerful country in the world. However, there is growing speculation that this era
The Global Advantage
Language: en
Pages: 283
Authors: Michael J. Marquardt, Ed.D.
Categories: Business & Economics
Type: BOOK - Published: 2009-11-03 - Publisher: Routledge

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In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on
Innovation Economics
Language: en
Pages: 544
Authors: Robert D. Atkinson
Categories: Business & Economics
Type: BOOK - Published: 2012-09-04 - Publisher: Yale University Press

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This important book delivers a critical wake-up call: a fierce global race for innovation advantage is under way, and while other nations are making support for
Getting China and India Right
Language: en
Pages: 258
Authors: Anil K. Gupta
Categories: Business & Economics
Type: BOOK - Published: 2009-03-30 - Publisher: John Wiley & Sons

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This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain h