The Global Advantage
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Language: en
Pages: 282
Pages: 282
Type: BOOK - Published: 2009-11-03 - Publisher: Routledge
Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard.Case
Language: en
Pages: 303
Pages: 303
Type: BOOK - Published: 2010-04-29 - Publisher: Cambridge University Press
For over sixty years the United States has been the largest economy and most powerful country in the world. However, there is growing speculation that this era
Language: en
Pages: 283
Pages: 283
Type: BOOK - Published: 2009-11-03 - Publisher: Routledge
In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on
Language: en
Pages: 544
Pages: 544
Type: BOOK - Published: 2012-09-04 - Publisher: Yale University Press
This important book delivers a critical wake-up call: a fierce global race for innovation advantage is under way, and while other nations are making support for
Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2009-03-30 - Publisher: John Wiley & Sons
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain h