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The Growth of Global Business (RLE International Business)
Language: en
Pages: 249
Authors: Howard Cox
Categories: Business & Economics
Type: BOOK - Published: 2013-01-17 - Publisher: Routledge

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In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries
Managing the Global Firm (RLE International Business)
Language: en
Pages: 373
Authors: Christopher A Bartlett
Categories: Business & Economics
Type: BOOK - Published: 2013-01-17 - Publisher: Routledge

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This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders
Strategies in Global Competition (RLE International Business)
Language: en
Pages: 418
Authors: Neil Hood
Categories: Business & Economics
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge

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The main thrust of Part 1 is to give some understanding of the concept of ‘global competition’. In doing so, the chapters rely heavily on industrial studies
The Corporate Firm in a Changing World Economy (RLE International Business)
Language: en
Pages: 265
Authors: Marc de Smidt
Categories: Business & Economics
Type: BOOK - Published: 2013-04-02 - Publisher: Routledge

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This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including I
Research in International Marketing (RLE International Business)
Language: en
Pages: 394
Authors: Peter W Turnbull
Categories: Business & Economics
Type: BOOK - Published: 2013-04-02 - Publisher: Routledge

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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural