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The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sour
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This work contains updated techniques and methods for conducting online market research in order for companies to become or remain competitive in the technology
Consumer Insight
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Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
The SAGE Handbook of Digital Marketing
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Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations an
Knowing Online Marketing
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In this book, you will discover the topics about internet marketing, both for beginners who want to enter this world of online sales, Ecommerce, and how to gene