Download or read book Overfished Ocean Strategy written by Nadya Zhexembayeva and published by Berrett-Koehler Publishers. This book was released on 2014-06-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation"--