The Illustrated Guide to the Content Analysis Research Project

The Illustrated Guide to the Content Analysis Research Project
Author :
Publisher : Routledge
Total Pages : 281
Release :
ISBN-10 : 9780429887222
ISBN-13 : 0429887221
Rating : 4/5 (22 Downloads)

Book Synopsis The Illustrated Guide to the Content Analysis Research Project by : Patricia Swann

Download or read book The Illustrated Guide to the Content Analysis Research Project written by Patricia Swann and published by Routledge. This book was released on 2020-06-07 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.


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