Download or read book The Industrialization of Design written by Carroll Gantz and published by McFarland. This book was released on 2010-11-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial design is a fundamental component of the consumer experience. Almost every commercial product encountered in our day-to-day lives, from toasters to toothbrushes, has been designed with our taste, our desires and our lifestyles in mind. This book traces the history of industrial design, beginning with the eighteenth-century. It identifies the major figures, organizations, styles and events of the profession, looking particularly at the refinement of industrial design by twentieth-century European artists and the congruence of American design and industry during and immediately after the Great Depression.