Download or read book The Language of Sport written by Adrian Beard and published by Psychology Press. This book was released on 1998 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at sport in its wider social context. Examines the way sport sells itself as an agent of social cohesion and is used to sell products. Explores how sporting texts construct ideas about gender and national identity. Uses examples from events as diverse as Wimbledon tennis, Euro '96 and the World Athletics Championships.